Selective Designs

Oct 2015

Project Overview

With headquarters located just south of Atlanta, in Peachtree City, GA, and another division located in Chattanooga, TN, Selective Designs is positioned as a leader in the custom infinity pool design, construction, and consulting industry across the Southeast and beyond.

The Concept

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.




Brand identity, Creative direction, Web design


Selective Design Group


BFI Team